Аналитический центр BEROC презентовал результаты своего исследования положения дел белорусского бизнеса после релокации в соседние страны. Оно проходило в три этапа с октября 2021 года по август 2022-го. В нем участвовало 87 представителей белоруского бизнеса.
Среди проблем релоцированного бизнеса исследователи выделили следующие.
- Первичная адаптация: сложности с законодательством, наймом персонала, документацией, бюрократия, особенности работы на новом рынке. С момента начала исследования ситуация с легализацией белорусов за рубежом в целом ухудшилась, а ситуация с регистрацией юридических лиц, открытием банковских счетов в странах-реципиентах значительно усложнилась. С началом военных действий в Украине проблемы, связанные с санкциями и репутационными рисками, вышли на первый план.
- Поиск партнерств, клиентов, сотрудников: разрыв бизнес-связей и необходимость их воссоздания в чужой стране. Зачастую бизнес пытается найти «своих» и работать с ними.
- Доступ к финансовым ресурсам: многим не хватает финансовых ресурсов для начала бизнеса в чужой стране, поскольку нет ни залогового обеспечения, ни истории ведения бизнеса в новой стране. Проблему можно решать, опираясь на верификацию бизнесменов и анализ их репутации в Беларуси.
- Доступ к информационным и организационным ресурсам (консалтинг). Проблема обусловлена новизной рынка, отсутствием знаний о «правилах игры» в стране релокации и сложностями интеграции в новую бизнес-среду.
ГЛАВНЫЕ СЛОЖНОСТИ У РЕЛОКАНТОВ ПО СТРАНАМ
Украина:
- проблемы с легализацией;
- противоречивая информация об условиях деятельности на рынке, много обмана.
Польша:
- сложности с получением рабочих виз для релоцированного персонала;
- трудности с бухгалтерией и запутанное налоговое законодательство;
- бюрократия ведомств и низкое качество обслуживания;
- высокие налоги и сложности трудового законодательства;
- сложности и непонимание рынка.
Литва:
- небольшой внутренний рынок;
- настороженное отношение банков к иностранному бизнесу;
- нехватка квалифицированных кадров;
- дороговизна и сложность легализации персонала.
ЧТО МОЖЕТ ПОМОЧЬ РЕЛОЦИРОВАННОМУ БЕЛОРУССКОМУ БИЗНЕСУ
Большая часть участников исследования планирует вернуться, говорится в исследовании. Часть решила это твердо, но другие отмечают, что чем больше проходит времени, тем больше они начинают в этом сомневаться.
Предпочтительным способом решения проблем с первичной адаптацией, поиском партнерств, получением доступа к финансовым и организационным ресурсам уехавшим бизнесменам, участвовавшим в исследовании, видится объединение бизнеса с белорусскими корнями. Основной мотив объединения в ассоциации для этой группы — решение текущих задач.
Готовы участвовать в объединениях белорусского бизнеса за рубежом и те, кто не нуждается в содействии решению указанных проблем. Это обосновавшиеся ранее в стране-реципиенте предприниматели, которые прошли период адаптации и уже имеют устойчивый бизнес. Их привлекает то, что объединение выступает как часть национальной диаспоры. В этой группе высказывается запрос на цели, связанные с укреплением бизнес-связей между компаниями, имеющими белорусские корни, и уже сформировано видение развития таких связей.
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